DIVINE DIRECTION
A re-brand and subsequent print and social media materials for a local spiritual life coaching business.
Divine Direction Spiritual Life Coaching, led by Karen Lynn, specializes in guiding individuals on their spiritual journeys, offering services like angel readings and Reiki Healing. Our design team was tasked with re-branding the business and creating various materials, including a business card, notepad, brochure, and social media content.
I began by redesigning the logo, aiming for versatility and alignment with the client’s vision, which included the color purple. Inspired by the theme of light in related imagery, I incorporated a star or sunburst into the logo. I chose a light, simple font to convey calmness and used monochromatic purples for depth. The logo was optimized for smaller applications, maintaining consistency with a simplified “D” lettering and starburst icon. I also created a cohesive pattern using smaller star details for brand applications.
I designed the business card for impact and readability, with concise information and a visually appealing full-bleed pattern on the back. The main logo icon was featured prominently in white, reinforcing brand recognition. The notepad was created in a similar fashion, applying the pattern, logo, and contact information, while providing ample whitespace for notes and messages. I adapted the branding for social media icons and banners in various formats and color options as well.
Our team also produced social media videos and a brochure using the new branding. I supported my colleagues by addressing brand application questions and resolving software issues. Additionally, I assisted in the editing and production of social media videos, managing sound, capturing B-roll footage, and scouting shooting locations. Together, we successfully revitalized the brand, setting the stage for business growth and prosperity!
Print • Video • Branding • Typography • Color • Illustrator
