HEARTPAWS
A company focused on connecting pets with their new fur-ever families.
Heartpaws was created as a new approach to pet adoption. The company would work with shelters across the nation to successfully connect these animals with their fur-ever homes. Heartpaws’ purpose is to create more visibility outside the immediate vicinity of the shelter, and with more people seeing them, the higher the chance of adoption! When establishing the branding I paid close attention to the typography and color palette. I focused on softer, rounded letter forms, and warm inviting colors to emphasize the friendly, loving nature of the brand. Utilizing browns & pinks not only fit the brand feel, but are also common colors of our furry friends! I also included a consistent, simple paw graphic throughout every medium. The brands main focus is on the animals, so I opted to keep the graphics to a minimum as, to not distract from the precious pets!
What is a pet adoption app without animals! This project is very sentimental to me because many of the images are my own pets, or animals of friends and family. Again, I wanted to focus on the animals, so I chose to knock out the background in every instance that photographs are used. The consistent application of color, type, and graphic elements, create a cohesive and well established brand.
Print • UX/UI • Branding • Illustrator • XD • Photoshop
