WILD SIDE
A colorful and exciting brand that values the environment as much as it values you.
Wild Side Bath & Body is a hypothetical brand for sustainably sourced and packaged hair and body products. The product line includes solid shampoo & conditioner, soap, and body butter. The brand is established through adaptive colors, patterns, & logos. The visual coding for each product is established through color and pattern. The pattern for each product line correlates to the animal depicted on the adaptive logo. The branding is then carried through to the website and social media, using the same typography, color, pattern, and illustrations, as well as featuring product photography.
Sustainability and nature is a large influence in the branding and mission. The packaging is recycled and a portion of the profits from sales is donated to the animal featured on the box. I chose to use solid shampoo, conditioner, and soap in recycled-paper boxes, as this would reduce the amount of plastic packaging. With a planet-first approach and a vibrant and colorful aesthetic, Wild Side is a stand-out brand amongst its competitors.
Print • Packaging • Branding • Illustrator
